File/Report Dashboard
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Reports:
436+ syndicated business weather reports for retail, consumer packaged goods, AG, world grains, energy, commodities and finance are produced each year by WTI's team of experts. Our most popular reports include the U.S and U.K. weekly updates issued each Monday morning by CEO Bill Kirk, and International Business Meteorologist Sarah Boyle. These reports provide a look back at last week's weather and how it was different than last year. A forward looking 4-week outlook helps business sectors plan proactively for the month ahead. There are historical summary reports on last month's weather for the U.S., U.K. and G-20 countries highlighting the significant weather events that impacted business. Commodity reports by WTI's PhD Michael Ferrari include a US HDD/CDD Planner, European Union Energy summary and forecast, US Energy summary and forecast, World Grains update, Weekly Global Sugar update and World Softs update. Chief Meteorologist and Vice President of Operations Richard Woolley's long range year-ahead reports for the U.S., U.K. and Canada discuss retail, marketing, economic trends and strategies to capitalize on the weather while minimizing risk. Year-ahead reports show maps and tables on long range temperature, long range precipitation and long range snowfall forecasts. An AG version discusses the year-ahead outlook for crops, disease impacts, drought/flooding concerns, planting favorability, first and last frost outlooks and more. The Reports section also includes custom product analyses and WTI white papers.Business Application: Any phase of business planning can benefit from an understanding of what the weather did last month to last week to next week, next month, next season, next year! Step one is understanding how past weather influenced sales, marketing/advertising effectiveness and consumers. Applying the year-ahead weather guidance to capitalize on opportunities and minimize the risk can generate 10s or 100s of millions in return. WTI has countless best practice success stories of how clients made simple decisions with the long range year-ahead guidance. In one case, a large retail client didn't panic in the really cold Spring of 2005 and went out and purchased all of the excess A/C inventory from vendors and took uncommitted orders from other retailers knowing that Summer 2005 was going to be scorching hot based on WTI's year-ahead forecast. One call, one decision, netted a 100+ million dollar win. Another example is when a Department Store knew that Fall 2006 would be the coolest in 10 years based on WTI's guidance and reduced markdowns which generated 13 million in savings in one month. WTI's forecast for December 2006 was hot but would be followed by the greatest year-over-year change toward colder weather in 100 years and stressed keeping Winter merchandise on the shelves into February 2007. While many Mall based retailers panicked and dumped their Winter merchandise in the hot December, WTI's client held on and captured triple digit sales gains for many cold seasonal items while other retailers were out of stock and had Spring merchandise on the shelves. For Fall 2007, the scenario was completely opposite than the year-prior with a record hot Fall. While WTI forecast a very warm Fall 2007, it ended up being the #1 hottest in 114 years. But, by simply reducing inventory levels and increasing markdowns earlier, most WTI clients came out of the season clean. WTI also warned that December 2007 would be one of the coldest/snowiest in 5 years and that stock outs for must have Winter items were possible, and the inclement weather would prove to be a big negative for holiday season gift categories due to disruptions from snow and ice. It happened. In 2008, WTI forecast the coldest year in 11 years with brief periods of very favorable weather in early April, early June, and middle July for warm weather categories. A large national discounter knew that the Summer season would end weeks earlier than the year prior but that July would offer a strong clearance opportunity with a couple of scorching heat-waves. One buyer bought an extra 90,000 cases of popsicles for July based on WTI's forecast of a scorching heat-wave in the East and sold them all for a mega-million dollar win. Using the weather proactively to make low-risk/high return decisions is something WTI's team of experts does well.
