Maps/Regions Frame Controls Overlays


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   Date(MM/DD/YYYY)
   
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Calendar: Julian    Retail
Period: Daily   Weekly   Monthly
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Loop Speed:
  
   Date(MM/DD/YYYY)
   
   Month: Year:
Calendar: Julian    Retail
Period: Daily   Weekly   Monthly



Maps (Days 1-14):

New with version 3.0 launched in February 2009 is a short-range weather mapping tool for 16 regions to include: World, North America, Canada, United States, Mexico/Caribbean, South America, United Kingdom, European Union, Russia/Siberia, Africa, Middle East, China, Japan, India/South Asia, Southeast Asia and Australia. The mapping tool generates global and regional short-range 1-14 day forecasts for 18 weather metrics to include max temperatures, max temperatures vs. last year, max temperatures vs. normal, min temperatures, min temperatures vs. last year, min temperatures vs. normal, average temperatures, average temperatures vs. last year, average temperatures vs. normal, total precipitation, precipitation vs. last year, total snowfall, maximum UV index, average wind speed, wind direction, max relative humidity and min relative humidity. Using the frame controls, all short range forecast maps can be animated to create a movie of the next 14 days. This one of a kind short range visualization tool has a myriad of overlays to include highways, railways, counties, latitude/longitude, time zones, oil platforms, cities and most importantly, custom retail planning geographies, distribution centers, merchandise zones, climate zones and store locations.

Business Application: One client took WTI's one-of-a-kind 1-14 day global snowfall forecasts and allocated more bird seed to that region of the country in advance of a storm. The decision generated hundreds of thousands of dollars in sales in just one week. The forecast of an impending record cold snap allowed another client to allocate more automotive batteries to the region to capitalize on the tens of thousands of batteries that failed just a week later. The applications outside the retail industry are endless. The trucking industry can better anticipate which routes to take to avoid heavy snowfall or high winds to minimize costly delays shipping product. WTI's Winter snow removal companies have used the tool to better anticipate where to send more crews or pre-position road salt inventories. Suncare companies use our most comprehensive global UV index forecast to determine the best locations for in-store product demonstrations. The combination of humidity, wind speed and direction is a great tool to assess where a wildfire is likely to spread during the fire season out West.

Maps (Days 1-14) Maximum Temp ° Value:

These maximum (high) temperature forecasts are for the local time on each day noted from today (day 1) to day 14. Color coding is in 5°F increments with really cold temperatures of -60°F noted in darker purple hues to really hot temperatures up to 125°F in the red to white hues. Short range forecasts are available for 16 global regions. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day, or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range max temperature forecasts provide quick visuals as to where the warmest or coldest afternoon temperatures are likely to occur over the next two weeks across the world. Short order replenishment of seasonal merchandise can be quickly determined ensuring opportunities are not missed. Consumers in search of the perfect vacation spot can determine where the temperatures they want are most likely to occur all across the globe.

Maps (Days 1-14) Maximum Temp vs. Last Year:

These high temperature forecasts compared to the same period last year identify areas that are much warmer (red), warmer (orange), similar (gray), colder (blue) and much colder (dark blue) over the next 14 days. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range max temperature forecasts vs. last year provide quick visuals as to where there is an increase or decrease in favorability for higher sales compared to a year ago. Our industry rules of thumb indicate that a 1F increase in temperatures brings a 1.2% increase in beer or beverage sales, 2.5% increase in warm weather apparel sales, 10% increase in fan sales, 13% increase in garden hedge trimmer sales and up to 24% increase in A/C sales during the core Summer months. Applying these rules of thumb to the short range changes in year-over-year temperatures can help determine how much more or less product should be shipped to retail stores Store traffic typically goes up from January through August with warmer and drier year-over-year temperatures. In the Fall, during the September to middle November timeframe, a colder and wetter pattern is typically more favorable for store traffic, particularly for mall based stores. During the critical holiday shopping season from late November to December, mild (not too warm, not too cold) temperatures with dry weather and no snow is most ideal for higher store traffic. Other industries like golf or retail home centers will find that a warmer/drier Fall is actually better for sales as it extends the outdoor season. For year-ahead visualization, see the WeatherProfit.com Favorability Planner tool to see the weather a year-ahead by day or week.

Maps (Days 1-14) Maximum Temp vs. Normal:

These maximum (high) temperature forecasts compared to normal (the 30-year or 10-year average) are for the local time on each day noted from today (day 1) to day 14. The color coding identifies areas that are much warmer (red), warmer (orange), similar (gray), colder (blue) and much colder (dark blue) relative to what is typical for the particular time of year. Short range forecasts are available for 16 global regions. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range max temperature forecasts vs. normal provide quick visuals as to where there is a strong increase or decrease in favorability for higher sales relative to the typical conditions for the selected period. It's important to note that a period can be much warmer than normal but if it's not also much warmer than last year sales will not necessarily go up. It's the year-over-year change that is most critical in determining how much higher or lower sales are likely to be. Much above normal temperatures in the core Summer months can be a negative for the golf industry but a big benefit to water parks, lakes and resort towns. Hotel occupancy rates are typically higher in vacation areas when the weather is hotter and drier. Air conditioning service companies will find the much above normal periods will bring an increase in service calls in the Summer with much below normal temperatures in Winter bringing high demand for heating system maintenance.

Maps (Days 1-14) Minimum Temp ° Value:

These minimum (low) temperature forecasts are for the local time on each day noted from today (day 1) to day 14. Color coding is in 5°F increments with really cold temperatures of -60°F noted in darker purple hues to really hot temperatures up to 125°F in the red to white hues. Short range forecasts are available for 16 global regions. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range min temperature forecasts provide quick visuals as to where the warmest or coldest morning low temperatures are likely to occur over the next two weeks across the world. Short order replenishment of seasonal merchandise can be quickly determined ensuring opportunities are not missed. Consumers in search of the perfect vacation spot can determine where the temperatures they want are most likely to occur all across the globe.

Maps (Days 1-14) Minimum Temp vs. Last Year:

These low temperature forecasts compared to the same period last year identify areas that are much warmer (red), warmer (orange), similar (gray), colder (blue) and much colder (dark blue) over the next 14 days. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range min temperature forecasts vs. last year provide quick visuals as to where there is an increase or decrease in favorability for higher sales compared to a year ago. Our industry rules of thumb indicate that for every 1F colder there is a 2.5% increase in cold weather apparel sales, 10% increase in portable heater sales, 15% increase in electric bedding sales, and a 25% increase in mouse trap sales (yep, mice come inside when it gets cold). Applying these rules of thumb to the short range changes in year-over-year temperatures can help determine how much more or less product should be shipped to retail stores Store traffic typically goes up from January through August with warmer and drier year-over-year temperatures. In the Fall, during the September to middle November timeframe, a colder and wetter pattern is typically more favorable for store traffic, particularly mall based stores. During the critical holiday shopping season from late November to December, mild (not too warm, not too cold) temperatures with dry weather and no snow is most ideal for higher store traffic. Other industries like ski resorts and pizza delivery will find that a colder/wetter/snowier Fall/Winter is actually better for sales. For year-ahead visualization see the WeatherProfit.com Favorability Planner tool to see the weather a year-ahead by day or week, by city, region, country, or custom retail geography.

Maps (Days 1-14) Minimum Temp vs. Normal:

These minimum (low) temperature forecasts compared to normal (the 30-year or 10-year average) are for the local time on each day noted from today (day 1) to day 14. The color coding identifies areas that are much warmer (red), warmer (orange), similar (gray), colder (blue) and much colder (dark blue) relative to what is typical for the particular time of year. Short range forecasts are available for 16 global regions. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range min temperature forecasts vs. normal provide quick visuals as to where there is a strong increase or decrease in favorability for higher sales relative to the typical conditions for selected period. It's important to note that a period can be much colder than normal but if it's not also much colder than last year, sales will not necessarily go up. It's the year-over-year change that is most critical in determining how much higher or lower sales are likely to be. Much below normal temperatures in the core Winter months can be a negative for the golf industry, but a big benefit to retail seasonal merchandise, ski resorts and energy companies. For consumers it's bad news as that's a 2.3% increase home heating costs for every 1F colder.

Maps (Days 1-14) Average Temp ° Value:

These average temperature forecasts (high and low temps by day, divided by two) are for the observed 24 hour period from midnight to midnight GMT on each day noted from today (day 1) to day 14. Color coding is in 5°F increments with really cold temperatures of -60°F noted in darker purple hues to really hot temperatures up to 125°F in the red to white hues. Short range forecasts are available for 16 global regions. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range average temperature forecasts provide quick visuals as to where the warmest or coldest days are likely to occur factoring both high and low temperatures over the next two weeks across the world. This is the least useful of the temperature metrics.

Maps (Days 1-14) Average Temp vs. Last Year:

These average temperature forecasts compared to the same period last year identify areas that are much warmer (red), warmer (orange), similar (gray), colder (blue) and much colder (dark blue) over the next 14 days. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range average temperature forecasts vs. last year provide quick visuals as to where there is an increase or decrease in favorability for higher sales compared to a year ago. Our industry rules of thumb indicate that for every 1F colder there is a 2.5% increase in cold weather apparel sales, 10% increase in portable heater sales, 15% increase in electric bedding sales and a 25% increase in mouse trap sales (yep, mice come inside when it gets cold). Applying these rules of thumb to the short range changes in year-over-year temperatures can help determine how much more or less product should be shipped to retail stores Store traffic typically goes up from January through August with warmer and drier year-over-year temperatures. In the Fall, during the September to middle November timeframe, a colder and wetter pattern is typically more favorable for store traffic, particularly mall based stores. During the critical holiday shopping season from late November to December, mild (not too warm, not too cold) temperatures with dry weather and no snow is most ideal for higher store traffic. Other industries like ski resorts and pizza delivery will find that a colder/wetter/snowier Fall/Winter is actually better for sales. For year-ahead visualization see the WeatherProfit.com Favorability Planner tool to see the weather a year-ahead by day or week, by city, region, country or custom retail geography.

Maps (Days 1-14) Average Temp vs. Normal:

These average temperature forecasts compared to normal (the 30-year or 10-year average) are for the local time on each day noted from today (day 1) to day 14. The color coding identifies areas that are much warmer (red), warmer (orange), similar (gray), colder (blue) and much colder (dark blue) relative to what is typical for the particular time of year. Short range forecasts are available for 16 global regions. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: The 1-14 day short-range average temperature forecasts vs. normal provide quick visuals as to where there is a strong increase or decrease in favorability for higher sales relative to the typical conditions for selected period. It's important to note that a period can be much colder or warmer than normal but if it's not also much colder or much warmer than last year sales will not necessarily go up. It's the year-over-year change that is most critical in determining how much higher or lower sales are likely to be.

Maps (Days 1-14) Total Precipitation:

These precipitation forecasts show the total liquid equivalent expected in a 24 hour period from 00Z to 23:59Z GMT for countries where observations are not reported on local time, midnight to midnight. In the U.S., precipitation forecasts are for the local calendar 24 hour day. Precipitation amounts are noted in 12 buckets ranging from 0.01" (0.25mm) to more than 5.0" (>127mm). The green shaded colors show precipitation less than 1" (25mm) while the yellow to purple scale show much higher intensities. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: There are significant benefits to agriculture and retail garden centers to quickly assess the dry or wet periods. Knowing when there is a week long stretch of dry weather is a big advantage to cutting and drying hay, applying pest controls and harvesting activities. Dry weekends tend to be very favorable for outdoor activities and gardening, and that benefits home centers, local flower growers, open-air retail centers and theme park attendance. Excessively wet periods are advantageous to mall based traffic and pizza delivery orders. A rainy weekend can result in an extra 5,000 pizza deliveries.

Maps (Days 1-14) Total Precipitation vs Previous Year:

These precipitation forecasts show how much wetter or drier it is compared to the same day a year ago. For retailers and seasonal category suppliers, it's the year-over-year change in weather that most closely mirrors the year-over-year change in sales. The dark green shaded areas indicate 200% more precipitation than last year, light green areas show 200% to 125% more, gray areas show similar precipitation amounts with 125% to 75% of last year's precipitation, yellow areas are 75% to 50% drier than last year, and peach areas are much drier with 50% or less precipitation than a year ago.

Business Application: There are significant benefits to agriculture and retail garden centers to quickly assess the dry or wet periods. Much drier periods can be a plus for agriculture if last year was excessively wet, but if last year was dry and it's much drier again this year, there is high risk for a drought. Conversely, if last year was wet and this year is wetter, flooding could become a concern especially if there are many days in a row of much wetter weather. For year-ahead visualization see the WeatherProfit.com Favorability Planner tool to see the weather a year-ahead by day or week. This tool can show a 35 week period by any geography to assess prolonged periods of wet or dry weather. In 2008, WTI accurately forecast it would be a very dry Spring/Summer in parts of the Middle East and India with negative impacts to crops. The cold and wet weather identified in the Corn Belt was also a big negative for delayed planting, replanting, and low yields.

Maps (Days 1-14) Total Snowfall:

A one-of-a-kind tool when it comes to snowfall forecasting and also the most difficult to do. Forecast snowfall amounts from 1" (2.5cm) to greater than 18" (>45cm) are depicted in six groupings. Day by day snowfall forecasts are available across the globe for all 16 regions. Snowfall totals can be summed up to the next 1-7 days and the next 8-14 day periods to quickly identify where the heaviest snow is likely to occur. Snow is very much dependent on the exact track of storms so these forecasts can change. But, it's still a good gauge as to whether it's an active heavy snow potential period or less active period.

Business Application: One WTI client used the short-range snowfall forecast to allocate more bird seed in advance of the storm. They knew their customer bought a lot of bird seed in snowy weather in hopes of feeding hungry birds in snow covered areas. Simple short range decisions generate big dollars. Large commercial snow removal or local Department of Transportation crews find this tool useful to estimate where to send more trucks and where to pre-position salt stock piles. Ski resorts and ski enthusiasts can pick the best resort to hit on a vacation. Retailers view snow as a 4-letter word as it's very disruptive to store traffic. Good for the must have snow accessories like snow shovels, ice melt, snow blowers, chains, and ice scrapers, but a negative to just about every other product in the store. DVD rentals can go up in advance of a storm as do comfort food grocery items. Trucking and air freight companies can experience significant delays and cost overruns by simply taking the wrong route through a snowy area. Airports incur significantly higher deicing costs with frequent snow events impacting the local airport.

Maps (Days 1-14) Maximum UV Index:

Another one-of-a-kind tool when it comes to UV forecasting all across the globe over the next 1-14 days. We use an industry standard 0 to 15 point scale to identify areas of low UV due to clouds or sun angle and very high UV due to sunny skies and high sun angle. In the Winter months, it's possible to have a sunny day in the northern latitudes but the sun angle is so low on the horizon that the UV index will be on the low end of the scale from 0 to 3. In the Summer months, a sunny day with a high sun angle can result in very high UV indices in the 9 to 15 range. In desert areas near the Equator, the UV index is frequently in the high range almost year round. Short range forecasts are available for all 16 global regions. Once a region and weather metric is selected, simply press load to generate the map. The frame controls can step you through each day or hit the play button to animate the 14 day forecast. The speed of the animation can be increased or decreased using the loop speed slower or faster buttons. Overlays vary by region but include WTI forecast locations, country borders, state borders, county borders, latitude/longitude grids, time zones, railways, highways, oil platforms, and custom retail planning geographies. Simply check the boxes to put the overlay on the maps.

Business Application: Suncare manufactures can quickly identify where there are opportunities for extra shipments of sun-screen across the world. In less favorable areas in the earlier transition seasons, the sun-less tanning products would fare better. Consumers looking for the most intense sun for a Winter vacation can do that too. The data behind this mapping tool can be used to create consumer brand awareness widgets for product websites. Alternative solar energy providers find this tool useful to estimate how much additional energy will be generated over the next 14 days.

Maps (Days 1-14) Average Wind Speed:

The average wind speed is a 24 hour average for the day. Typically, when the wind speed averages 10 mph (8.7 knots) or greater there is the potential for stronger gusts as high as 30 mph (26 knots). An average wind speed of 20 mph (17.4 knots) is a very windy day with potentially damaging wind gusts over 50mph (43.4 knots). Winds are usually the strongest during the day but when strong storm systems are present, it can be windy at any time of the day or night. Darker oranges and reds identify more extreme wind conditions while the lighter blues and greens identify lighter breezes. Calm or very light winds are gray shaded.

Business Application: Windy days can create havoc for the utility power industry with downed trees and power lines. Alternative energy wind farms prefer a steady wind but not excessive wind gusts which can require the turbines to be shut down. Consumers worry about bad hair days and limit outdoor activities. High winds over the oceans lead to large waves and that can cost the shipping industry delays in getting product from one continent to the other. Every day lost can cost the industry $2 million a day.

Maps (Days 1-14) Average Wind Speed & Direction:

The average wind speed is a 24 hour average for the day as are the wind direction indicators (wind barbs). Typically, when the wind speed averages 10mph (8.7 knots) or greater there is the potential for stronger gusts as high as 30mph (26 knots). An average wind speed of 20 mph (17.4 knots) is a very windy day with potentially damaging wind gusts over 50mph (43.4 knots). Winds are usually the strongest during the day but when strong storm systems are present it can be windy at any time of the day or night. Darker oranges and reds identify more extreme wind conditions while the lighter blues and greens identify lighter breezes. Calm or very light winds are gray shaded. The point or arrow of the wind barb on the wind direction indicators show the direction the wind is coming from. The more barbs on the wind speed tail indicate stronger winds. If there are three lines on the wind barb, wind speeds are 30 knots, a black triangle on the wind barb indicates 50 knot winds.

Business Application: Windy days can create havoc for the utility power industry with downed trees and power lines. Alternative energy wind farms prefer a steady wind but not excessive wind gusts which can require the turbines to be shut down. Consumers about bad hair days and limit outdoor activities. High winds over the oceans lead to large waves and that can cost the shipping industry delays in getting product from one continent to the other. Every day lost can cost the industry $2 million a day. Knowing the direction and speed helps to identify which areas are at higher risk for wind damage. A strong south wind is more likely to damage a south facing building with less impact on the north side of the building.

Maps (Days 1-14) Maximum Relative Humidity:

The highest expected humidity for the day which typically occurs in the morning hours or during wet or snowy weather. The scale is from 0% to 100%. 100% humidity implies the air is holding all the moisture it can while 0% humidity implies there is no moisture in the air. How much water the air can hold is "relative", based on temperatures. On really hot days the air can hold a lot of moisture, but it doesn't take a whole lot of humidity to make it feel humid. On really cold days the air only needs a little bit of moisture in the air to make it feel really humid. A 20F day in Winter will typically be quite humid with 90% humidity levels, but it's not that noticeable. However, a 90F day with 50% humidity is a very uncomfortable day. WTI uses a 10 point scale with browns being very low humidity levels and dark greens being very high humidity levels.

Business Application: Prolonged periods of high humidity can lead to mold and fungus which benefits cleaning supplies and garden mold/fungus control products. High temperatures with moderate to high humidity are very effective for mold growth on plants. Humid areas in the summer typically have high demand for home dehumidifiers. It's important to note that while Winter humidity levels are typically very high in the northern hemisphere, the heat in the home can dry that moisture out very quickly resulting in desert like dryness in the home. So, just because it's humid outside in Winter, demand for humidifiers inside the home can be very high. In tough economic environments a humidifier or dehumidifier may be considered a nice to have as opposed to a need to have product like a heater. Humid days are also potentially bad hair days.

Maps (Days 1-14) Minimum Relative Humidity:

The lowest humidity for the day typically occurs during the warmest period of the day - late afternoon. It's important to note that 30% humidity with temperatures over 100F is a very humid day. 50% at 90F will feel very uncomfortable but 50% at 70F is hardly noticeable. The reason humidity is called relative is because of temperature influence and the ability for warmer temperatures to hold more moisture and colder temperatures hold less moisture. But, at really cold temperatures even a little bit of moisture can make the air saturated and very humid.

Business Application: When humidity is low there is a greater risk for static electricity which benefits consumer static guard products. Hair products also benefit as static makes hair frizzy and clingy. Low humidity days are ideal for exterior painting projects. Low humidity areas help wildfires spread and are particularly threatening in the East when the trees are without leaves and the West during the Summer/Fall months.

Maps (Days 1-14) Minimum Relative Humidity & Wind Direction:

A tool designed for forest or wildfire fighters to help determine which area a fire is likely to move toward. Wind shifts and more humid weather can help fire fighters get an upper hand on controlling a fire. The tool is global with 16 regional forecasts for days 1-14. Low humidity and high winds are a deadly combination for rapidly expanding fires as is frequently seen in the Western U.S. and Australia.

Business Application: Knowing the longevity of low humidity levels and wind direction can help firefighters develop strategies to control a blaze. If a wind shift and more humid weather are expected, they can plan how they are going to contain the fire. Conversely if winds are expected to get more unfavorable, they can assess which areas downwind are at greatest risk for a quickly moving fire for evacuation purposes.